12+ years building analytics teams, platforms and business outcomes

Analytics organisation

• Lead a 14-member analytics organisation across platform, growth, finance and product analytics, accountable for hiring, capability development and delivery.
• Introduced the Analytics Engineer function to strengthen in-house data and AI analytics capabilities.
• Implemented Compass, an analytics capability framework standardising role expectations, progression and analytical rigor from hiring through performance assessment.

Data platform & decision intelligence

• Led design of Porter's Central Data Product, a unified data warehouse and governance layer that serves as the trusted foundation for enterprise reporting across business lines.
• Moved analytics from request-driven reporting toward governed self-service through a Metric Store and Semantic Layer. Typical SQL-to-insight time fell from 4 days to 2 hours, dashboard development from 7 to 2 days, and ad-hoc requests dropped by 90% in covered domains.
• Established data governance, catalogue, privacy and security standards covering access controls, PII masking, metadata discovery and audit trails.

AI-native analytics

• Building an AI-native analytics layer using MCP and LLM agents to connect governed enterprise metrics and data with conversational decision support, while preserving governance, access controls and metric consistency.

Commercial, finance & operations

• Own finance analytics across revenue and supply target setting, pricing, discounting and commercial performance, partnering closely with Finance.
• Provide certified financial datasets and reconciliations in support of external audit.
• Built demand and supply forecasting and supply management analytics for driver and fleet planning, contributing to a 4% improvement in Fulfilment Rate.
• Created Porter Prime, a score-based supply performance model adopted as a company-wide benchmark.
• Established risk and fraud analytics capabilities addressing bad debt and revenue leakage.
• Partnered with Support, Ops and Product to reduce Tickets per Order from 4 to 0.6, improving customer experience and support efficiency.

Product & customer analytics

• Established the Product Analytics function, including event instrumentation standards, tracking plans and A/B testing frameworks.
• Built a Customer Data Platform enabling unified customer profiles, segmentation and targeted marketing and personalisation.

• Joined as the first analyst and built Zepto's analytics foundation from scratch, then built and managed the team to a 26-member organisation spanning multiple business verticals.
• Designed and scaled a BI platform serving 1,500+ users across 270+ KPIs, establishing a company-wide source of truth for business reporting.
• Developed inventory stock prediction capabilities to improve working-capital efficiency, reduce wastage and prevent stockouts.
• Co-built the Ads & Monetisation platform, creating a new revenue stream for the business.
• Implemented company-wide data governance and data catalogue standards, improving measured data accuracy by 40% against the pre-governance baseline.
• Directed finance analytics across FinOps and Business Finance (financial modelling, MIS, revenue and cost reporting, reconciliation), ensuring GST, internal-audit and monitoring compliance.
• Developed risk and fraud analytics covering payment fraud, refund abuse and discount abuse.
• Supported CEO-office initiatives including investor-relations data management and fundraising data-room preparation.

• Managed commercial and sales analytics across billing and sales operations, translating business requirements into reporting and decision-support solutions.
• Automated sales and billing reporting, reducing manual reporting effort by 85%.
• Led the NetSuite ERP implementation, improving operational efficiency by 15% and contributing to an estimated $250K in annual savings.

• Owned category performance analytics and commercial levers for Women's Dress Material across key accounts, campaigns, inventory, pricing and catalogue.
• Automated product-listing and category-page analytics, contributing to 8% sales growth and 13% cross-category traffic growth.
• Developed monetisation frameworks that lifted ad-slot utilisation by ~80%.
• Automated pricing workflows, reducing manual intervention and improving pricing consistency.
• Improved catalogue quality and reduced duplicate listings; optimised landing pages and the refund process to support conversion and customer experience.
• Managed key seller relationships and planned category campaigns and promotions to improve assortment, availability and traffic.

• Founded and operated a digital agritech platform end-to-end across product, operations and go-to-market.
• Fulfilled 650+ orders and generated ₹27L+ revenue in six months.
• Recognised by IIT BHU and featured in Dainik Jagran for industry innovation.

• Worked across Auto, Bike Taxi and Category Management analytics, supporting growth, pricing, supply and marketplace performance.
• Built and automated dashboards and reporting across pricing, discounts, incentives, supply behaviour, driver utilisation and fulfilment; analysed marketplace levers and driver economics to identify supply-demand gaps.
• Built a Customer Lifecycle Management data platform, contributing to 8% higher retention and 42% higher engagement.
• Developed fraud-detection and cancellation analytics, contributing to a 6% improvement in profit for the affected segment.
• Developed referral and pricing models that contributed to 12% revenue growth and a 65% reduction in CAC.
• Built a route-optimisation algorithm that lifted average ticket size from ₹250 to ₹1,100 in the targeted segment.