Building analytics across mobility, commerce and logistics
My work spans customer growth at Ola, category monetization at Meesho, BI at Zepto and analytics leadership at Porter. Explore the projects below or read my full résumé.
India's goods transport and logistics platform, offering intra-city and inter-city delivery and packers & movers services.
Lead a 14-member analytics organisation across platform, growth, finance and product analytics, accountable for hiring, capability development and delivery.
Introduced the Analytics Engineer function to strengthen in-house data and AI analytics capabilities.
Implemented Compass, an analytics capability framework standardising role expectations, progression and analytical rigor from hiring through performance assessment.
Lead a 14-member analytics organisation across platform, growth, finance and product analytics, accountable for hiring, capability development and delivery.
Introduced the Analytics Engineer function to strengthen in-house data and AI analytics capabilities.
Joined as the first analyst and built Zepto's analytics foundation from scratch, then built and managed the team to a 26-member organisation spanning multiple business verticals.
Designed and scaled a BI platform serving 1,500+ users across 270+ KPIs, establishing a company-wide source of truth for business reporting.
Managed commercial and sales analytics across billing and sales operations, translating business requirements into reporting and decision-support solutions.
Automated sales and billing reporting, reducing manual reporting effort by 85%.
Associate Manager, Business Intelligence (Category)
Owned category performance analytics and commercial levers for Women's Dress Material across key accounts, campaigns, inventory, pricing and catalogue.
Automated product-listing and category-page analytics, contributing to 8% sales growth and 13% cross-category traffic growth.
Worked across Auto, Bike Taxi and Category Management analytics, supporting growth, pricing, supply and marketplace performance.
Built and automated dashboards and reporting across pricing, discounts, incentives, supply behaviour, driver utilisation and fulfilment; analysed marketplace levers and driver economics to identify supply-demand gaps.
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Building or scaling an analytics function?
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PorterSenior Analytics Manager
