Case study · Quick Commerce
BI platform at scale: 1,500+ users and 270+ KPIs at Zepto
Building a 26-member analytics team and a BI platform across 270+ KPIs during Zepto’s hyper-growth, with governance that raised data accuracy by 40%.
- Platform users
- 1,500+
- Standardized KPIs
- 270+
- Data accuracy
- +40%
What
A BI platform serving 1,500+ users across 270+ KPIs, built alongside a 26-member analytics team, and established as Zepto's single source of truth.
Why
Quick commerce runs on thin margins and minute-level operations. Zepto was scaling fast across grocery and fresh/perishable categories, and every team needed trusted numbers quickly.
How
- Platform. Designed and scaled the BI platform and standardized 270+ KPIs.
- Governance. Data governance and catalogue standards company-wide (see data platform and governance).
- Business analytics on top. Inventory stock prediction for perishables, the Ads & Monetization platform, and risk and fraud models for payment, refund and discount abuse.
- CEO office. Investor-relations data management and the data room for the fundraising.
Who
Senior Data Officer, leading a 26-member analytics team across multiple business verticals, one of the largest analytics organizations in the company at the time.
When
Nov 2021 – Sep 2023, at Zepto.
Result
1,500+ users on 270+ KPIs from one source of truth, with data accuracy up 40%.